Market intelligence for independent hotels
Price like a chain. Stay independent.
The daily market signal that keeps boutique hotels a step ahead of their comp set: exactly where to move rates, and by how much.
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What we monitor for you
Every signal that moves your rate.
Comp-set moves, what's coming to town, and what guests are saying, surfaced around your hotel the morning it matters. You make the call on rates.
Competitor activity
Live OTA pricing shows what the market is charging the same morning the comp set moves. No competitor list to maintain.
- Competitor pricing
- Comp-set rate momentum
- Pricing-leak detection
Local demand events
Concerts, conventions, games, and festivals land in your outlook weeks ahead of booking pace, with time to lift rates before the comp set does.
- Concerts & live music
- Conferences & conventions
- Sports events
- Festivals & cultural events
- Holidays & school breaks
Seasonal demand
High seasons, school and university calendars, and nearby landmark peaks, so you price the shoulder and surge weeks out instead of from memory.
- Tourism high season
- Landmark & theme-park peaks
- University & school calendar
- Climate & weather rhythm
Economy & demand
Search interest and currency moves against your top source markets read whether next month is firming or softening, weeks ahead of booking pace.
- Search demand trend
- FX & inbound currency
Weather & disruption
Severe-weather and travel-disruption alerts land days to weeks ahead, so you protect rates ahead of a storm or capture demand displaced by delays.
- Severe weather
- Travel & airport disruptions
Guest reputation
A 30-day rolling rating and the themes guests mention surface drag on bookings before it shows up in revenue.
- Guest review sentiment
- Rating trend
- Review themes
- Rating vs comp set
How the intelligence works
The market talks. We tell you what to do.
Demand, rates, reputation, visibility, competitors, and events are captured automatically and resolved into a short list of decisions every morning. Clear priorities. Faster decisions. Better outcomes.
- Signal in: Rate movement — Comp-set pricing
- Signal in: Demand & events — Concerts · conferences
- Signal in: Reviews & sentiment — Reputation signals
- Signal in: Search & visibility — Discovery demand
- Decision out: Morning briefing — The day's decisions
- Decision out: Pricing-leak alerts — Before the night sells
- Decision out: Prioritized actions — Ranked by impact
- Decision out: Verified outcomes — Impact measured
Your daily briefing · included
The only email your GM needs before breakfast.
Every morning, a short executive briefing with demand shifts, competitor moves, pricing opportunities, and the actions worth taking today.
- Demand outlook and booking momentum
- Competitor pricing across major OTAs
- Events and market drivers impacting demand
- Recommended actions for today's operation
Hotel Aurora · Daily Market Intelligence Summary · Jun 12
MyHotelOps <noreply@myhotelops.com>
Good morning, Mara.
The read
Spoleto Festival + graduation weekend has comp-set rates surging for Saturday. Your rate is 18% below the market.
Comparable downtown boutiques have pushed Saturday-night rates higher on Booking.com and Expedia into a compressed weekend.
Today’s actions · Do now
- Lift Saturday rates ~$60. Comp median $329; you’re at $269. → aim $329
- Lift Sunday ~$25 to catch the festival tail. → aim $254
- Confirm OTA parity for Memorial Day weekend.
You receive this each morning because you’re an owner on MyHotelOps.
Pricing-leak alerts
Never sell a peak night at a valley price.
When you slip below your comp set on a high-demand date, the alert lands the same morning: the date, the revenue you are leaving on the table, and the rate the market is holding. One look, one move, before the night sells out underpriced.
Secure, always-on platform
Run the whole operation from any device, anywhere, on infrastructure built to stay up.
- Two-factor authentication
- Encrypted connections (SSL/TLS)
- Always available
- Access from anywhere
How customers use it
Three boutiques, three different daily wins.
The workflows MyHotelOps was built to handle.
Lifted weekend RevPAR 14%
Owner-operator used to set rates Sunday night and rarely touched them mid-week. Now a 90-second morning briefing (comp-set movement, demand events, weather) drives a few weekend adjustments per week, usually ahead of the comp set. Weekend ADR up about $32 on average, RevPAR up about 14% on the same room count and the same channels.
28-room boutique
Chicago, Illinois
Replaced four separate SaaS subscriptions
Cancelled their maintenance ticketing tool, their event-banquet platform, and their guest concierge app. Net spend dropped about $400/property/mo with all the same workflows still running, just consolidated under one $149 line item.
Design hotel group
Mexico City, Mexico
Onboarded GM in an afternoon, not a week
New GM started on a Tuesday. By end of day they had Work Orders, vendor contacts, the Wi-Fi credentials, the printable arrival cards, and the events pipeline all in one tab. Owner used to budget two weeks for new-GM ramp and now allocates one afternoon.
Small group hotelier
Tokyo, Japan
Want to share your story? Get in touch and we'll write it up so it reads honest, not like a pitch.
Operational platform · all included
Everything else you need to run the boutique.
The intelligence layer above runs on top of a complete operational platform. Maintenance, events, arrival, IT records, all bundled in the same flat license. No add-on math.
Photo-first maintenance tickets on a Kanban board. Every status change time-stamped, every fix with visual evidence.
Learn more →
Pricing
$149 per property. Everything included.
A 40-room boutique buying the equivalent surface à la carte from Quore and Duve pays around $400/month, before counting an enterprise market-intelligence subscription. With us it is one flat per-property line item, no add-ons, no per-seat fees.
Boutique platform
$149USD
- Market Intelligence
- Work Orders
- Events
- Arrival Experience
- Media Catalog
- IT Hub
- Team
Per property, per month. Cancel any time from your account.
Built for boutiques everywhere
Operating outside the United States?
Same platform. Same $149. AI Market Intelligence and the full operational stack ship today, in every country we serve.