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Signals in, one decision out.
- Lift Saturday to the comp median. Set a two-night minimum.
- Raise Tuesday to Friday ahead of the comps. Close discounted rates.
- Hold Sunday's rate. Add flexible cancellation for the storm nights.
The only email your GM needs before breakfast.
Demand shifts, comp-set moves and today's actions, in one short read.
Hotel Aurora · Daily Market Intelligence Summary · Jun 12
MyHotelOps <noreply@myhotelops.com>
Good morning, Mara.
The read
Spoleto Festival + graduation weekend has comp-set rates surging for Saturday. Your rate is 18% below the market.
Comparable downtown boutiques have pushed Saturday-night rates higher across the booking channels into a compressed weekend.
Today’s actions · Do now
- Lift Saturday rates ~$60. Comp median $329; you’re at $269. → aim $329
- Lift Sunday ~$25 to catch the festival tail. → aim $254
- Confirm OTA parity for Memorial Day weekend.
You receive this each morning because you’re an owner on MyHotelOps.
Every signal that moves your rate.
Read around your hotel every morning and resolved into a short list of decisions.
Competitor activity
What the comp set charges, the morning it moves.
Local demand events
Concerts, conventions and games, weeks before booking pace.
Seasonal demand
High seasons, school calendars and landmark peaks, weeks out.
Economy & demand
Search interest and currency moves in your source markets.
Weather & disruption
Storms and travel disruption, days to weeks ahead.
Guest reputation
Rating trend and the review themes that drag on bookings.
Never sell a peak night at a valley price.
An alert the morning you slip below your comp set on a high-demand date.
Three boutiques, three daily wins.
Real customers. Names withheld at their request.
Lifted weekend RevPAR 14%
A 90-second morning read drives weekend moves, usually ahead of the comp set. Weekend ADR up about $32.
28-room boutique
Chicago, Illinois
Replaced four separate SaaS subscriptions
Maintenance, banquet and concierge tools cancelled. About $400 a month saved per property.
Design hotel group
Mexico City, Mexico
Onboarded GM in an afternoon, not a week
Work Orders, vendors, Wi-Fi and arrival cards in one tab. Ramp-up went from two weeks to an afternoon.
Small group hotelier
Tokyo, Japan
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