This is a sample. Showing what Hotel Aurora, a fictional boutique hotel in Charleston, would see on their Market Intelligence page. Real customers see live OTA pricing, real comp set, and a property-specific briefing each morning.

Market Intelligence, Hotel Aurora

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Your week at a glance

Recommended rate move per night · select a day for the why

Wed, Jun 10TodayIncrease to $264

Early Spoleto arrivals: comp set firming midweek.

Comparable properties have begun lifting ahead of the festival weekend. A $15 bump keeps pace without getting ahead of midweek demand.

Your floor $249Comp median $269 · 5 comps

Destination Demand

Charleston, SCSearch interest · 7d vs 28d

Index

72/100

Week over week

+18.4%

Rising

Leading indicator of inbound demand 2–6 weeks out. Rising interest in Charleston typically shows up in OTA pricing pressure next.

Upcoming events that may move the curve

Jun 30Spoleto Festival USA opening weekendmega
Jun 30College of Charleston graduationlarge
Jul 6Memorial Day weekendlarge

Source-language interest

Pageviews on each language's Wikipedia article for Charleston. Language is a proxy for source market, not a precise viewer-location signal.

esSpanish
+14%
deGerman
+7%
jaJapanese
-6%
frFrench
+3%
ptPortuguese
+19%
itItalian
+3%

Hotel Aurora, daily briefing

Spoleto Festival + graduation weekend has comp-set rates surging for Saturday, your rate is 18% below the market.

Medium confidenceCompressed market

3 opportunities1 alert·Saturday, Jun 27

Demand outlook: Spoleto Festival runs Friday through Sunday and the College of Charleston graduation falls on the same Saturday. Comparable downtown boutiques have pushed Saturday-night rates sharply higher on Booking.com and Expedia. Competitor movement: Tracking 5 comparable properties including The Wentworth, Maison Larkspur, and The Cresswell Collection. Four of the five have lifted Saturday to between $310 and $349 over the past week; the fifth is posting its highest rate of the season. Source-market context: USD has firmed ~2% against EUR and CAD over the last 30 days, expect modest softness on international leisure mix. Domestic air-travel volume is up 3.2% year-over-year (favorable). One heat advisory mid-week may pressure walk-ins; the festival weekend itself looks clear. Reputation pulse: Hotel Aurora at 4.6/5 on TripAdvisor (+0.12 over 12 weeks, comp set at 4.4). Top praise themes: service, breakfast, location. Top complaint: parking, 11 mentions this month (+2 vs prior). Opportunities for today: • Lift Saturday rates by ~$60. Comp median is $329; you're at $269. • Lift Sunday rates by ~$25 to capture the festival tail. • Confirm OTA parity for Memorial Day weekend. • Respond to the 4-star Google review mentioning parking, flagged as needs-response.

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