This is a sample. Showing what Hotel Aurora, a fictional boutique hotel in Charleston, would see on their Market Intelligence page. Real customers see live OTA pricing, real comp set, and a property-specific briefing each morning.

Market Intelligence, Hotel Aurora

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Comp set

5 nearby · Fri peak · ranked by rate

Sparklines trace each comp’s rate across the nights ahead; the dot marks the Fri peak, labels show the rate band.

High confidence

5 of 5 comps are selling through on Fri — compression building, room to lift before they fill.

Wentworth
Wentworth
Sold out Fri
+45
$381
Sold out on Fri, overflow demand is yours to capture. Push rate up.
Cresswell
Cresswell
Limited Fri
+37
$320
Selling through on Fri, compression building. Room to lift rate before they fill.
Larkspur
Larkspur
Limited Fri
+14
$307
Selling through on Fri, compression building. Room to lift rate before they fill.
Verena
Verena
Limited Fri
+11
$277
Selling through on Fri, compression building. Room to lift rate before they fill.
Halcyon
Halcyon
Limited Fri
+5
$263
Selling through on Fri, compression building. Room to lift rate before they fill.

Market Pulse

External signals · next 14 days

High confidence

Comp median
Fri peak
-10
USD 307
No coordinated rate movement across the comp set, use this calm to validate parity.
Comp tightness
Firming
±13% spread
47%
Comp pricing tightening into Fri (±13% spread), early compression signal.
Destination demand
Rising fast
+18.4%
72
Search interest in Charleston is rising, leading indicator 2–6 weeks out.
Event load
Spike ahead
4 major
5
4 major event(s) within the window, drives compression on overlapping dates.
Weather
All clear
2/5
Mixed
Mixed forecast, minor downside risk, nothing actionable yet.

OTA Movement

Comp-set rate change · week-over-week

High confidence

Comp median

USD 329

7d delta

+13.8%

Movement breadth

4↑ · 1→ · 0↓

What changed

Comp set lifted Friday rates 14% week-over-week.

Why it matters

Coordinated movement upward typically signals tightening demand the OTA radar has already picked up, a lagging price you may be unintentionally absorbing.

What to review

Compare your own Friday rate against the new comp median. Lift if you are now ≥10% below.

Pricing leaks

underpriced on dates demand is climbing

Fri, Aug 14 · Entry / Standard6% below comp
Cooper River Bridge Run, expect compressed demand around Charleston.
Raise toward $289
you $271 · comp $289 (6)
Fri, May 29 · Suite16% below comp
Memorial Day weekend, historically a high-demand date for Charleston.
Raise toward $519
you $436 · comp $519 (4)
Fri, Jun 12 · Premium / Deluxe9% below comp
Spoleto Festival USA opening weekend.
Raise toward $379
you $345 · comp $379 (5)
Sat, Jun 13 · Entry / Standard23% below comp
Spoleto Festival USA closing weekend, sustained inbound demand.
Raise toward $319
you $246 · comp $319 (6)
Fri, Jul 3 · Premium / Deluxe13% below comp
Independence Day weekend, fireworks over Charleston Harbor.
Raise toward $429
you $372 · comp $429 (5)
Sat, Jul 4 · Suite19% below comp
Fourth of July, peak summer leisure compression.
Raise toward $599
you $485 · comp $599 (4)

Comp set

all on map

Median rate

USD 269

P25–P75: 267–279

Avg rating

★ 4.6

2,968 reviews

Limited / sold out

0% of comp set

Where they sit · tonight, Tue, Aug 11

Legend

YouAt or above market, you're priced with the compNear your rate, parity, watch for movementComp priced above you, room to liftNearby hotel, not in your comp set

Color marks where each comp sits versus your rate, not how high the number is. A comp above you is headroom to raise; a comp below you means you’re already at or above market.

Dots mark where each comp sits versus your rate. Until tonight’s live rates land, markers show baseline ADR bands.

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