Compression alerts
Know when your competitors start raising rates.
Flags upcoming dates where most of your comp set has lifted rates against a week earlier.
What we flag.
Coordinated rate rises
Dates where most of your comp set has lifted rates against a week earlier.
How broad it is
How many competitors moved, so a trend reads differently from one outlier.
Group business at comps
Conventions and room blocks landing at competitor hotels.
Busy windows
Dates when several competitors host large events at once.
Why it matters.
When competitors raise rates together, demand is tightening. Discount into it and you sell cheap the nights that would have sold anyway.
3 of 4 comparable properties have lifted rates for Saturday, Sep 12.
Comp set is running rates up around Saturday, Sep 12 — 75% of the properties we track have raised their floor since last week. Coordinated upward movement is the early shape of tightening demand and usually continues for 24-72 hours.
Next move
Pull tonight's Saturday, Sep 12 rate review forward. The window to move with the set usually closes once the run-up is broad.
How it works.
1.We read last week's rates
Each competitor's rate for every upcoming night, against a week earlier.
2.We count who moved
It fires when 60% or more of the set has lifted rates 4% or more.
3.You move with them
The signal lands while there's still time to act.
How GMs use it.
Hold your rate with confidence
When the market tightens, you see it before you discount.
Move early
Coordinated increases usually run for one to three days.
Read demand without your own data
The signal comes from competitor pricing, not your bookings.
Questions
What counts as compression?
60% or more of your comp set raising its rate 4% or more for the same date, against a week earlier.
Is this a forecast?
No. It's what your competitors are doing now, read every day.
How long does it last?
Coordinated increases usually run one to three days, so the window to move is short.
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