Market demand
See interest in your destination rise or fall.
Week-over-week changes in travel search interest for your destination: an early read on demand.
What we flag.
Search interest
How often travellers search for your destination, week over week.
Real moves only
Changes under 15% are normal noise and stay out of your feed.
Rising interest
People still deciding where to stay, before they book.
Falling interest
An early cue to hold steady and sharpen your direct channel.
Why it matters.
Search moves before bookings do. Travellers looking today tend to book over the next ten to fourteen days.
Destination search interest for Sunnyvale is up 71% week-over-week.
These are people in the consideration stage — they haven't booked yet, but they're looking. This window typically converts over the following 10-14 days.
Next move
Make sure your direct-channel content and any active campaigns are in good shape this week. The cheapest demand to convert is demand that's already looking.
How it works.
1.We track search
Destination search interest for your market, compared week over week.
2.We filter noise
Only moves of 15% or more become a signal.
3.You get the move
What to do this week, in the morning briefing.
How GMs use it.
See demand before bookings
Search interest moves before reservations do.
Spot a soft patch early
A falling trend is your cue to promote, not to wait.
Explain the month to owners
Show whether a slow week was the market or the hotel.
Questions
What is search interest?
How often travellers search for your destination, compared with the weeks before.
Does this use my data?
No. It's a public, market-wide signal.
Why hold rates when interest falls?
Cutting fast teaches repeat guests to wait. Most boutique markets swing about 20% either way week to week.
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