Major events
See the events that fill your city, months out.
Concerts, conventions, sports and festivals near your hotel, sized by expected attendance.
What we flag.
City-wide events
Concerts, conventions, sports and festivals near your hotel.
Sized by crowd
Expected attendance from announcements and venue capacity.
Lead time by size
The biggest events surface up to 120 days out. Smaller ones closer in.
Groups at your comps
Conventions and room blocks booked at competitor hotels.
Why it matters.
The biggest nights of the year are announced months ahead. Hotels that price them late sell them at last week's rate.
In 58 days: Microsoft Ignite 2026 — expect compressed demand around Sunnyvale, CA.
Group-anchored demand events compress nearby inventory before the date itself — most of the visible movement happens 3-5 days out.
Next move
A market-wide demand event this far out is the highest-value date of the period. Open Tue, Nov 17 at a premium — about $484 (~18% up) — set a minimum-stay, and ladder rates up as pace builds rather than discounting later.
How it works.
1.We collect the calendar
Events from venues, organisers and tourism boards near you.
2.We size each one
Attendance sets how big the lift is and how early it surfaces.
3.You get the move
Each event arrives with the nights it affects and what to do.
How GMs use it.
Price event nights early
The largest events surface up to four months ahead.
Know what competitors booked
Group business landing at comp hotels, flagged as it's announced.
Plan staff and inventory
See the busy weeks before they show in your bookings.
Questions
How far ahead do I see events?
The biggest events appear up to about 120 days out. Smaller ones show closer to the date.
How do you size an event?
From announced attendance and venue capacity, estimated where an organiser hasn't published a figure.
Do you cover my competitors' events?
Yes. Conventions and room blocks at hotels in your comp set are flagged as they're announced.
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